I'm not sure I've ever been inclined to do this before, but I'm doing it now. I'm just going to copy and paste the entirety of a press release I just received via email. I don't know that any editorializing I do is going to make this content any more salient. If this doesn't matter to you as written, I'm not sure anything I have to say about it is going to make any difference.
FOR IMMEDIATE RELEASE
November 3, 2009
WEEZER INTRODUCES THEIR VERY OWN SNUGGIE, AVAILABLE TODAY
FANS GET A COPY OF NEW ALBUM RADITUDE AS BONUS GIFT
WITH PURCHASE OF A WEEZER SNUGGIE
"THE BLANKET WITH SLEEVES" IS A NATIONAL SENSATION,
WITH MILLIONS SOLD AND STILL GOING STRONG
Alternative rock band Weezer and Allstar Products Group, marketer and distributor of the Snuggie, America's favorite "blanket with sleeves," have joined forces to create the official Weezer Snuggie. It will be launched today and will bear the band's trademark "Weezer" logo. This latest addition to the Snuggie collection will allow fans of the band to stay warm while keeping their hands free to rock out. And rock out they will; fans who purchase a Weezer Snuggie blanket will also receive a copy of the band's brand-new album, Raditude, as a bonus gift.
The Weezer Snuggie will be available for $29.99 for purchase online. It arrives around the same day as the band's latest album, Raditude. This new offering sees the band trying a brand-new approach, choosing to collaborate with a wide variety of musicians, songwriters and producers. The result of this collaborative effort is a collection of songs that amplifies Weezer's musical trademarks- deep-digging pop hooks and raucous rock riffs- while at the same time breaking new ground for the band. Raditude features appearances by Lil' Wayne, Jermaine Dupri and even a host of traditional Indian musicians.
From the subtly ironic but club-worthy "Can't Stop Partying," to the gleefully lascivious classic arena-rocker "The Girl Got Hot," to the sleek electro groove of "I'm Your Daddy," to the slow-building, anthemic "Love is the Answer" and the clanking, Motown-flavored "(If You're Wondering If I Want You To) I Want You To," Raditude, like Weezer, is full of thrilling surprises. As lead singer Rivers Cuomo says, "It sounds like a roomful of people having a great time."
The Snuggie blanket was featured at New York Fall Fashion Week in September, where models graced the catwalk in some of the latest Snuggie designs, such Snuggie Wild Side in zebra and leopard print, Snuggie Soft Rose for breast cancer awareness and limited edition Snuggadelic Snuggie in funky tie-dye print.
The Snuggie blanket is more than a fun idea, impulse buy or kitschy TV ad; it is a truly innovative and ultimately functional product. It's made of lightweight, soft fleece that keeps people of all ages warm indoors and out, with large, roomy sleeves allowing for free movement. It answers a basic need shared by many - staying warm and comfortable while having hands free to do what you please - channel surf, snack, read a book... or crank up the volume on your favorite Weezer song.
About Allstar Products Group
Allstar Products Group, LLC is a leading direct response and consumer products company making quality products available to U.S. and international consumers through direct response television as well as internet, direct mail and retail channels. Snuggie™ is a trademark of ASM.
[images from weezersnuggie.com. really.]