Clear your calendar and reschedule your girlfriend's birthday dinner, boy, because you've got somewhere else to be.
The video game business is good these days. Really good. The moneymen in the marketing department don't even need to read the proposals they sign off on too carefully anymore apparently. That's why Halo 3 got a soft drink, and that's why, in what can only be described as an unspired (see what I did there) game marketing maneuver, Rock Band is attempting a "tour" to promote its new rhythm game. Oh I know, me too.
Rock Band outfitted tour rigs will spread across the country on a 24 city tour – from California to Cleveland, Atlanta to Arizona and everywhere in between – to give music fans the chance to play on a full concert style stage with all of the lights and monster sound systems they’re used to seeing at a classic arena rock concert. Whether consumers are instrument experts or gear rookies, everyone will get a chance to rock with Rock Band.Although I don't understand why anyone would prefer picking up a fake guitar to a real one, I try to accept it. But if people actually show up to be spectators at this kind of thing -- to see shut-ins with fluorescent tans "rock out" on stage with guitar-shaped controllers -- I'm going into seclusion.